Case Study: Sales Training Program

Challenge: The goal was to provide sellers with the skills and tools needed to drive increased revenue through both existing and new partner channels. However, there was a gap in the current partnership strategy, with the sales team needing a more structured way to collaborate with senior executive-level partners, understand market dynamics, and align on priorities for the upcoming year.

Solution:To address this challenge, we launched a 7 week training program designed to equip their sales team with the best practices, tools, and enhanced skills necessary to drive partner success and increase revenue.

The initiative consisted of seven sessions: six core training sessions, with an additional seventh recap session to ensure that the sellers could apply what they had learned in real-world scenarios. The training focused on the following areas:

• Partner-Centered Learning: The sessions helped sales reps understand the strategic importance of partner relationships and how to evaluate internal and external data to build better collaboration strategies.

• Insight Generation: The training helped participants synthesize information from market reports, research, and direct discussions with senior executive-level partners to develop actionable partner strategies.

• Opportunity and Risk Evaluation: Sellers were taught how to assess potential partner collaborations through opportunity sizing and risk mitigation, ensuring better alignment on both immediate and long-term goals.

• Tools and Workbooks: Throughout the program, participants received tools and workbooks to help grow partnerships, develop competitive insights, and ask better questions of their partners.

As part of the pilot program, participants were encouraged to apply their new skills in the field. Graduates of the program were recognized in the organization newsletter and received a special recognition award

Results:

• Improved Partner Collaboration: Sales reps now have a deeper understanding of how to drive partner success and navigate the complexities of partner relationships. The program helped build more strategic partnerships with both existing and new partners.

• High Satisfaction: The program received a 4.6 out of 5 rating from participants, showcasing its effectiveness in equipping sellers with the necessary tools and knowledge to enhance partnerships.

• Actionable Insights: The training sessions provided valuable insights that were integrated with broader sales strategy work, including sales/customer interviews

• Foundation for Future Training: The success of the pilot program has paved the way to turn this in-person experience into a virtual training session that newly onboarded sellers can utilize

This training program not only provided immediate benefits but also set the stage for future skill-building initiatives that will continue to drive partner-centered success.

Key Takeaways: The training program was a resounding success, delivering enhanced skills, tools, and insights to the corporate sales team. By focusing on partner collaboration and strategic alignment, the training set the foundation for a more efficient and effective partnership strategy moving forward.

Why Level 1715?

At Level 1715, we specialize in designing training programs that drive behavior change and enhance team performance. Our approach integrates practical tools, real-world application, and strategic insights to ensure that organizations can meet their goals and continuously evolve.